In 2025, Jonas Software continued to build momentum, driving meaningful growth and impact. From strategic acquisitions to employee career growth stories, here’s a look back at another remarkable year.

Key Wins in 2025

New   Acquisitions

Countries Globally

Talented Employees

Expanding Verticals

Acquisitions by Vertical

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Best Moments From Our Team

Navigating Success at Jonas

“I raised my hand at every opportunity to take on more, and so from there, I transitioned into a Group Leader role. As Group Leader I strategically oversaw several additional companies and became involved in integrations to grow my portfolio. Most recently I stepped into a Portfolio CEO position, I now oversee 11 businesses and continue to be focused on the operational excellence of my portfolio business units while also working in an M&A capacity. Each role allowed me to grow, learn, and take on more responsibility.”

Heather Klassman

Portfolio CEO, CORA Group

Jeff Mackinnon - Career Progression Story

“What happened to Kobas and the team was incredibly important to us. Vesta’s buy-and-hold-forever strategy gave us confidence that the team and the platform would have the strongest chance of long-term success. Compared with other acquirers whose strategies and motivations were less clear, Vesta’s approach made the future for our team far more compelling.”

Neil Mukerji

Former Co-Owner, Kobas

Jeff Mackinnon - Career Progression Story

“I think our success boils down to consistency. The businesses we acquire keep their culture, brand, and legacy. We add our flavour by introducing our strengths and measuring everything. Over time, the culture may shift slightly, but at its core, it remains the same business it always was. We’re also a data-driven organization that supports and encourages inquisitive minds. If that’s you, then you’ll feel at home here and continue to thrive.

Stacey Long

VP of Human Resources, Jonas Software

Acquisitions by Portfolio

Vesta Software Group

Vertus Group

    

CORA Group

Jonas Software ANZ

 

PYXiS Software Group

Jonas Software Europe

Top VMS Jonas Stories

How Do You Sell Your Software Business?

Why Work at Jonas?

Navigating Success at Jonas

Carve Out    Acquisitions

Acquisitions by Country

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Best AI Stories of 2025

Navigating Success at Jonas

Data Driven AI in Vertical Market Software

Vertical Market Software companies are rethinking how they manage and leverage proprietary data, and it’s becoming the defining factor in long-term success with AI. Explore how unified data strategies, embedded intelligence, and responsible AI governance are reshaping the future of VMS.

Jeff Mackinnon - Career Progression Story

The AI Evolution in Vertical Market Software

AI isn’t about chasing the latest trend. It’s about a more practical question: How do we use AI to create lasting value for customers and employees? At Jonas, we see AI adoption as a journey; efficiency, then growth.

A Message From The CEO

“2025 marked another year of progress for Jonas. Through the dedication of our teams and a continued focus on our strategy, we strengthened our business and positioned ourselves for the future. I look forward to building on this momentum in the year ahead.”
Barry Symons

CEO, Jonas Software

As of January 2026, Jonas Europe is part of Vesta Software Group.

Jonas Software operates over 190 independently managed software brands around the world, providing them with the strategic guidance and financial security required to be leaders in their respective markets. From its roots formed in the construction and club management markets, Jonas Software’s reach has grown extensively within the fitness, membership, hospitality, and industrial verticals. Today, Jonas Software is proud to supply industry-leading enterprise management software and related services to more than 80,000 customers in over 40+ vertical markets.

If you own a vertical market software business or work with clients who do, our M&A professionals would welcome the chance to connect with you.

Contact Our M&A Team

CORA Group

www.thecoragroup.com

Contact - Chris Peng

Email Chris

Vertus Group

www.thevertusgroup.com

Contact - Urvashi Kadam

Email Urvashi

Vesta Software Group

www.vestasoftwaregroup.com

Contact - Kevin Morgan

Email Kevin

Pyxis Software Group

www.pyxissoftware.com

Contact - Ken Polak

Email Ken

Jonas Software ANZ

Contact - Joshua Hewitt

Email Joshua

Jonas Team Photo

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