2025 Jonas Stories

As we begin to reflect on 2025, we wanted to share some of the standout stories and achievements from the Jonas Software ecosystem. These highlights exemplify the innovation, growth, and dedication of our team across the globe!

Portfolio Highlights

Growth & Opportunities Inside Vertus Group

The career story of Trevor Coughlan illustrates how Vertus Group nurtures long-term growth and internal mobility: starting as a graphic designer and now General Manager, he shows how employees can evolve into leadership roles within the Vertus ecosystem.

Reflections on the Vesta Journey with Richard Waltham

In this Q&A, Richard Waltham reflects on founding R&SS and its evolution into part of the Vesta Software Group – explaining why Vesta’s “buy-and-hold forever” ethos and support infrastructure made it the right fit for the business and its team.

Jonas Europe: From Zoology to COO

This personal story charts an unconventional career journey — from studying zoology and working in conservation to earning an MSc in Computer Science and rising to COO at Newline, ultimately benefiting from the scale and support offered by Jonas Europe after acquisition.

One Year with Vesta: Nodum’s Journey of Growth & Transformation

A year after joining Vesta, Nodum reports a 20% increase in team size and 24% revenue growth, proving that thoughtful acquisition under Vesta can foster growth while preserving company culture and identity.

How PYXiS Turned Paul Duerden from Sales Expert to Leader

This profile shows how PYXiS supported Paul Duerden’s transition from a sales role into leading a 65-person team, underscoring PYXiS’s collaborative culture and how it helps employees grow into new leadership opportunities.

CORA Group: The Future of Loyalty Programs

Denis Brosnan discusses how CORA is leveraging AI and flexible, subscription-style loyalty models to redefine rewards as a “currency,” and argues that personalized, friction-free loyalty experiences will be central to fintech and customer engagement moving forward.

Global M&A Leaders

Jonas Software operates over 185 independently managed software brands around the world, providing them with the strategic guidance and financial security required to be leaders in their respective markets. From its roots formed in the construction and club management markets, Jonas Software’s reach has grown extensively within the fitness, membership, hospitality, and industrial verticals. Today, Jonas Software is proud to supply industry-leading enterprise management software and related services to more than 80,000 customers in over 40+ vertical markets.

If you own a vertical market software business or work with clients who do, our M&A professionals would welcome the chance to connect with you.