Markham, Ontario, November 1, 2019 – Jonas Software (“Jonas”) is pleased to announce the acquisition of Critical Impact Software, Inc. Headquartered in McLean, Virginia, Critical Impact’s marketing automation technology simplifies the marketing professional’s quest for effective and dynamic customer correspondence.
Arthur Morris, Group CEO said he is very excited for Critical Impact to become part of the Jonas portfolio. “Critical Impact has done a remarkable job in growing into the success it is today, and we look forward to collaborating with the existing management team to further build upon the foundation. The entire team is dedicated to providing winning products supported with world-class service, and I believe that there will be a lot of opportunities to expand even further within specific verticals. We will be there every step of the way to support Critical Impact as we work together to grow their business and help them achieve their professional milestones.”
CEO of Critical Impact, Dave King, had this to say, “Joining the Jonas Software family of companies provides an exciting new opportunity for Critical Impact to deliver its integrated MarTech offering to a wider, more vertical-based audience. Jonas was the best “fit” for Critical Impact because the acquisition will allow us to keep doing what we love to do, but with additional resources and the added support of an industry giant.”
About Critical Impact Software, Inc.
Critical Impact is a Virginia-based company with over 10 years of experience providing email marketing software for progressive highly communicative businesses. The business primarily serves the association, travel, financial services publishing and non-profit sectors. Critical Impact’s e-marketing tools help to deliver rich, dynamic newsletters, automated marketing campaigns, SMS messages and surveys that provide the impact modern marketers are looking for.
About Jonas Software
Jonas Software operates over 90 independently managed software brands around the world, providing them with the strategic guidance and financial security required to be leaders in their respective markets. From its roots formed in the construction and club management markets, Jonas Software’s reach has grown extensively within the salon/spa, fitness, membership, attractions, hospitality, retail, medical, education and industrial verticals. Today, Jonas Software is proud to supply industry-leading enterprise management software and related services to more than 80,000 customers in over 20 vertical markets.