Vertus Group Acquires Delineate

Llandysul Wales, UK – Vertus Group, a division of Jonas Software, is pleased to welcome Delineate, a research technology company that gives brands an always-on connection to real-world consumer opinion, to its growing portfolio.

The Delineate Proximity™ platform tracks the moments that matter to a brand and its campaigns as they happen, delivering fast, flexible consumer insight across more than 100 markets. It enables marketers to measure and adjust brand health and campaign performance in real time — replacing the traditional annual tracking study with an approach built for the speed of modern decision-making. From its global headquarters in Llandysul, Wales, and offices in London, Atlanta, New York, and Mexico City, Delineate serves leading global brands including The Coca-Cola Company, TATA Consumer Products and Salomon.

Delineate will continue to operate independently with its current team in place and retains its headquarters in Wales. As part of Vertus, it gains the backing of a long-term, supportive home and access to a network of fellow software companies focused on sustainable growth and continuous improvement.

“Joining Vertus marks an exciting new chapter for Delineate. Since founding the business, our focus has been on helping brands make better decisions through faster, more actionable insight. As part of Vertus, we’ll be able to accelerate that vision by combining our expertise with their global scale and investment capability. Just as importantly, Vertus’ commitment to cutting-edge AI and technology innovation will help us continue to develop industry-leading solutions for our clients while maintaining the agility and client focus that has always defined Delineate.” said James “JT” Turner, Founder and CEO of Delineate.

“We are delighted to welcome Delineate to The Vertus Group. Delineate has built an outstanding reputation through its innovation, customer focus, and commitment to delivering high-quality insights through its Delineate Proximity™. Their achievements and expertise make them a natural fit for our Group, and we look forward to supporting their continued growth and success as we embark on this exciting new chapter together. In announcing this latest acquisition, we are also pleased to expand our footprint into a new vertical.” said Alan Threadgold, Group Leader at Vertus.

About Delineate

Delineate connects world-leading brands with their consumers by delivering live, accurate and actionable brand and campaign tracking data for faster decision making. Delineate’s Proximity™ platform has access to consumers in over 130 countries, delivering real-time survey data via modern data tools, dashboards and APIs for insight teams, marketers, data science and analytics.

For more information visit https://delineate.ai

About Vertus Group

Vertus Group owns and operates independently managed software brands across seven distinct verticals, offering them market-leading strategic guidance and unlimited growth opportunities. As a portfolio of Jonas Software and Constellation Software Inc. (TSX: CSU), Vertus Group employs the same buy-and-hold forever approach to acquisitions as its parent organizations. The group’s primary goal is to acquire high-performing vertical market software businesses while preserving the culture and legacies that have helped make these companies successful.

Learn more about Vertus Group’s acquisition process: Being Acquired

About Jonas Software

Jonas Software operates over 200+ independently managed software brands around the world, providing them with the strategic guidance and financial security required to be leaders in their respective markets. From its roots formed in the construction and club management markets, Jonas Software’s reach has grown extensively within the fitness, membership, hospitality, and industrial verticals. Today, Jonas Software is proud to supply industry-leading enterprise management software and related services to more than 80,000 customers in over 40+ vertical markets.