Digital Marketing Specialist

MSI Solutions

Sep 12, 2017

Website :

Location :

Phoenix, AZ

Job Type :

Full Time

Company Description :

Multi-Systems, Inc. (MSI Solutions) is a leading cloud services technology company delivering hotel property technology and guest management solutions since 1990. Having installed over 5,800 hotels and resorts throughout North America, we are one of the largest providers of fully integrated guest management systems. Our team at MSI focuses on “total system solutions” for management companies and hotel chains by providing central reservation, marketing, revenue, and guest system integration.

MSI Solution’s success lies in one of several Guiding Principles, which adopts a belief in actively listening to our team of hotel and technology professionals, who then provide in kind the same loyalty to our customers. This philosophy sets MSI apart from the competition and has sparked over 20 years of satisfied customers, innovative technology, and exceptional service and support.

Job Description :

The Digital Marketing Specialist is a junior marketing position that will work alongside the 
Marketing Manager. The candidate will be responsible for the planning, organization and execution 
of marketing campaigns for multiple brands within the Company. The Digital Marketing Specialist is 
also responsible for the plans and strategies to help expand our customer base and thus increase 

Reporting to the Director of Sales, the Digital Marketing Specialist’s responsibilities will 


  • Work with the Sales Team.
  • •Develop strategies with the sales team to deliver on the Company goals and KPI’s.

Key Marketing areas of responsibility
  • Redesign and update the existing company web sites.
  • Ensure the development of effective promotions and campaigns to drive lead generation.
  • Develop programs to reduce customer attrition and increase customer loyalty.
  • Acquire client testimonials from existing customers.
  • Expand the Company’s social reach with blogs, social media, industry forums, etc.
  • Create, evaluate and manage the Company’s social media presence and strategy.
  • Act as the coordinator of the Company’s content marketing initiatives; which include blogs, industry articles, press releases, white papers, newsletters etc.
  • Keep promotional materials up to date.
  • Research and plan trade shows.
  • Work with the sales team to develop, maintain and deploy market specific mailing lists, coordinating targeted campaigns and presentations to our existing and potential customers.
  • Research competitive companies and products evaluating product characteristics, market share, pricing, company size etc.
  • Generate campaign analysis reports for management.
  • Track and analyze the effectiveness of marketing programs and recommend/implement improvements as required.

  • Degree in marketing or related subjects.
  • This is an Entry level position experience in a prior Marketing role is a plus but not required
  • A strength for writing both brief and in-depth content. Content samples required to demonstrate writing skills.
  • An analytical mind with the ability to evaluate and evolve approaches based on comprehensive understanding of our business goals.
  • Knowledge of SEO best practices for creating written content across website, blogs social media, industry articles and web articles is a plus.
  • Self-motivated initiative taker.
  • Highly organized.
  • A strong work ethic and the capacity to succeed in a fast paced environment and meet deadlines.
  • Knowledge of Sales Force is an asset.

Is This You?

To apply for this position, submit a resume to Human Resources at:

Please indicate job title in subject heading of email 

“An Equal Opportunity Employer”